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Not on the Google ads train yet? Been on it for a while and haven’t seen the results you expected? Don’t sit back and accept your fate. It’s never too late.

Google Ads is one of the most impactful growth tools for businesses of all sizes. It’s a powerful way to reach a highly targeted audience and generate leads and sales quickly. With Google Ads, your business can choose to display ads to users who are already searching for products or services related to what you’ve got to offer, ensuring your ads are reaching people likely to be interested in what you’re putting out.

With highly customizable options, they’ll allow you to target specific keywords, locations, and demographics to ensure you’re getting the absolute best possible return on investment.

Partner with First Page, and we’ll bring Google Analytics and our performance tracking platform ‘SENTR’ to the table… It’s a match made in heaven. You can track the performance of your campaigns in real time and make adjustments as needed. This means you can constantly fine-tune your campaigns for maximum effectiveness and quickly pivot if goals or market conditions change.

So, looking for a robust growth tool to help businesses of all sizes achieve their immediate and long-term digital marketing goals quickly and adaptively? First Page ensures that Google Ads is as sharp as any tool in your business’s growth arsenal.

A Google Ads strategy that stands out from the rest, so you can be the best

In today’s highly competitive digital marketplace, it’s crucial for businesses to develop a strong online presence in order to stand out from competitors. One of the most effective ways to smash that goal is through a well-planned and executed Google Ads strategy.

Google Ads allow your business to express your brand and it’s mission uniquely while also giving you the power to target specific keywords and phrases, demographics, and locations, ensuring that your ads are reaching the right audience at exactly the right time. By investing in a strong Google Ads strategy with First Page, you’ll gain an edge over your competitors by increasing brand visibility and driving more targeted traffic directly to your website.

Leveraging the power of Google’s advertising platform, you can expect the trifactor – to increase your online visibility, drive targeted traffic to your website, and gain valuable insights into advertising performance. With the right approach and execution informed by our expert team, a well-designed Google Ads campaign can help you to achieve your marketing goals and grow your business in a highly competitive digital landscape.

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FAQs

What are Google Ads?

Google Ads (formerly known as Google AdWords) is an online advertising platform that allows businesses to display their ads on Google’s search engine results pages and other websites within the Google Display Network.

The platform works on a pay-per-click (PPC) model, where advertisers bid on specific keywords to have their ads displayed to users who search for those terms. Advertisers can also target their ads based on factors such as location, language, device, and audience demographics.

Google Ads offers a range of ad formats, including text ads, display ads, video ads, and shopping ads. Advertisers can set a budget for their campaigns and track their performance through metrics such as impressions, clicks, and conversions.

Overall, Google Ads provides businesses with a powerful tool to reach potential customers online and drive traffic to their website or landing page.

What different types of Google Ads are there?

Google Ads offers various types of ad formats to help businesses reach their target audience and achieve their advertising goals. Some of the most common types of Google Ads include:

Search ads : These text-based ads appear at the top and bottom of Google’s search engine results pages when users search for specific keywords.
Display ads : These image-based ads appear on websites within the Google Display Network, which includes millions of websites and apps.
Video ads : These ads appear on YouTube and other Google partner sites. Advertisers can choose from various video ad formats, including skippable ads, non-skippable ads, and bumper ads.
Shopping ads : These ads showcase products from an online store and appear at the top of Google’s search results when users search for specific products.
App ads : These ads promote mobile apps and appear on Google Play, Google Search, YouTube, and other Google partner sites.
Local ads : These ads promote local businesses and appear on Google Maps and other Google partner sites.
Discovery ads : These appear on the Google Discover feed, which displays personalized news, articles, and content recommendations to users.

‘Spoiled for choice’ is an understatement.

How can I get started with Google Ads?

To get started with Google Ads, you’ll need to create an account and set up your first campaign. Begin by signing up on the Google Ads website, then choose your campaign goal, ad format, budget and bidding strategy. Next, select your targeting options such as the geographic location, language, and audience demographics. Create compelling ad copy and choose eye-catching visuals that will grab users’ attention and entice them to click through to your website. Once you’ve reviewed your campaign settings and ad creative, launch your campaign to set it live.

If you’re new to Google Ads or need help optimizing your campaigns, you can always work with the expert team at First Page. Our team can provide expert guidance on campaign strategy, ad creation, and targeting, and help you achieve better results with your advertising budget. With our expertise and support, you can save time and money while getting the best possible return on your advertising investment.

Are Google Ads right for my business?

Google Ads can be a valuable tool for businesses of any size and background. Here are some reasons why:

Targeted advertising : Google Ads allows businesses to target specific audiences based on factors like location, demographics, and interests, which can help to reach potential customers more effectively.
Measurable results : Google Ads provides detailed analytics that can help businesses track the performance of their campaigns, including metrics like impressions, clicks, and conversions. This can help businesses to measure the effectiveness of their advertising and make data-driven decisions about how to optimize their campaigns.
Cost-effective : Google Ads operates on a pay-per-click (PPC) model, meaning businesses only pay when someone clicks on their ad. This can be a cost-effective way to reach potential customers, especially for smaller businesses with limited advertising budgets.
Flexibility : Google Ads offers a range of ad formats and targeting options, so businesses can tailor their campaigns to meet their specific goals and reach their target audience effectively.

Will Google Ads improve my website SEO?

Google Ads and SEO are two separate strategies that can help businesses improve their online visibility and attract more traffic to their website. While Google Ads won’t directly improve your SEO, it can indirectly impact it in a few ways.

First, Google Ads can help businesses to drive more traffic to their website, which can lead to increased engagement and social shares. This increased engagement and social activity can help to improve a website’s visibility in search engine results pages (SERPs) over time.

Second, Google Ads can be used to test and refine keywords and ad copy, which can help businesses identify high-performing keywords and phrases that they can use to optimize their website’s content and meta data. This can lead to improved organic search rankings and more traffic to the website.

Third, Google Ads can help businesses to improve their overall online presence and reputation. By providing a positive user experience and delivering valuable content to website visitors, businesses can attract more inbound links, social shares, and other signals that search engines use to determine the relevance and authority of a website.

So, while Google Ads won’t directly improve your SEO, it can indirectly impact it by driving more traffic to your website, helping you refine your keyword strategy, and improving your online reputation.

What is a landing page?

A landing page is a standalone web page that is designed to convert visitors into leads or customers. Unlike a traditional website page, a landing page typically has a single, specific goal and is optimized for that purpose.

Landing pages are often used in digital marketing campaigns, such as Google Ads or social media advertising, to drive targeted traffic to a specific offer or promotion. The landing page is designed to capture the visitor’s attention and persuade them to take a specific action, such as filling out a form, making a purchase, or downloading a resource.

A good landing page will typically have a clear headline that communicates the offer or value proposition, a persuasive call-to-action that encourages visitors to take action, and minimal distractions or navigation that could divert the visitor’s attention away from the goal.

Landing pages are an important component of any digital marketing campaign, as they can help to improve conversion rates and maximize the return on advertising spend. By designing landing pages that are optimized for specific audiences and offers, businesses can improve their chances of converting visitors into leads or customers, and ultimately drive more revenue and growth.

Google Ads bidding... How does it work?

Google Ads uses an auction system to determine which ads to display and in what order they appear on the search results page. Advertisers bid on specific keywords or phrases that are relevant to their business and target audience, and then compete against other advertisers for ad placement.

The bidding process is based on a cost-per-click (CPC) model, which means that advertisers only pay when someone clicks on their ad. The actual cost-per-click that an advertiser pays is determined by a number of factors, including the maximum bid amount, the quality score of the ad and landing page, and the ad rank of competing advertisers.

The ad rank is calculated by multiplying the maximum bid amount by the quality score of the ad and landing page. The quality score is a measure of how relevant and useful the ad and landing page are to the searcher’s query, based on factors like ad relevance, landing page experience, and expected click-through rate.

Overall, Google Ads bidding is a dynamic and competitive process that requires a combination of strategic bidding, high-quality ad content and landing pages, and ongoing optimization and testing to maximize the effectiveness of ad campaigns. Working with a digital marketing agency like First Page can help businesses to optimize their bidding strategy and get the best possible return on their advertising investment.

Can I stop competitors from clicking on my Google Ads?

Yes, you can take steps to prevent competitors from clicking on your Google Ads and wasting your advertising budget. Here are a few strategies to consider:

Use IP Exclusions : You can exclude specific IP addresses or IP ranges from seeing your ads. This can help to prevent competitors from clicking on your ads and driving up your costs.
Implement Click Fraud Protection : Some digital marketing agencies and third-party software providers offer click fraud protection services, which can help to detect and prevent fraudulent clicks on your ads. These services use advanced algorithms and machine learning to analyze clicks and identify suspicious activity.
Monitor Your Ads Regularly : Regularly monitoring your ad performance can help you to identify any unusual activity or patterns, such as a sudden increase in clicks from a particular IP address or location. If you notice any suspicious activity, you can take action to exclude those clicks or adjust your targeting to avoid those users.
Set Up Automated Rules : You can set up automated rules in Google Ads to automatically adjust your bidding or targeting based on specific criteria, such as the number of clicks or cost per click. This can help you to stay within your budget and avoid overpaying for clicks.

While you can’t completely prevent competitors from clicking on your ads, taking these steps can help you to minimize the impact and ensure that your advertising budget is being used effectively.

See what our clients are saying!

Michelle has applied her analytical abilities in managing our Google ad-words account to great benefit. Her insights and research have been invaluable in shaping our advertising strategy. We offer this endorsement of her skills without reservation.

BOB GREEN

Our Digital Marketing Specialist, Heather, has proved to be very professional in setting up and running my ads on Facebook and Google. I received a lot of input even before signing an agreement. I am happy to be working with the team at First Page!

ANDREW WONG

First Page is a transparent and results-oriented SEO agency. They've helped us move up the Google search ladder over the last few months very effectively. Great company and highly recommended!

AARON LEE

I received a lot of help from First Page - especially with Facebook ads. Lars helped me to focus on the right things and not put everything in the same basket. Thank you Lars for your availability and professionalism.

GENEVIEVE ROULEAU

It has been a pleasure working with First Page. They are professional and truly passionate about what they do. We have been very happy with the service they provide.

BEVERLY LAW

My firm engaged First Page for Google Adwords and SEO and we're over the moon with the results! We've seen a substantial increase in inbound leads and as a result we've hired two more team members to handle the demand. Very happy to recommend First Page to other businesses.

SUSAN WU

Be flooded with leads & sales in 24 hours or less with our
Google ad strategies.

Nick Bell
First Pager

Not using Google Ads? Get in on the action.

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